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Managing new product development and innovation : a microeconomic toolbox

Grupp, Hariolf; Maital, Shlomo - 2001

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume...

Persistent link: https://www.econbiz.de/10014473766

Recent developments in monopoly and competition policy

Norman, George (contributor) - 2008

, 23 (3-4), April, 203-25 -- Kenneth G. Elzinga and David E. Mills (2001), 'Predatory Pricing and Strategic Theory …. (2005), 'Optimal Cartel Pricing in the Presence of an Antitrust Authority', International Economic Review, 46 (1), February … Merger Analysis: Econometric Analysis of Pricing in FTC v. Staples ', International Journal of the Economics of Business, 13 …

Persistent link: https://www.econbiz.de/10011852245

Elgar encyclopedia of pricing

Hinterhuber, Andreas (ed.) - 2024

"The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global … perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability … pricing strategies and dynamic online pricing. This Encyclopedia helps the reader optimize pricing operations and develop …

Persistent link: https://www.econbiz.de/10014635753

Research methods in service innovation

Sørensen, Flemming (contributor); … - 2017

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...

Persistent link: https://www.econbiz.de/10012419921

New methods of market research and analysis

Erickson, G. Scott - 2017

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Persistent link: https://www.econbiz.de/10012419949

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book …. Managing customer contacts -- pt. V. Product and pricing -- pt. VI. Digital service marketing -- pt. VII. Rethinking the …

Persistent link: https://www.econbiz.de/10011850696

Handbook of qualitative research methods in marketing

Belk, Russell W. (contributor) - 2006

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...

Persistent link: https://www.econbiz.de/10011851553

Handbook of research in international marketing

Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

Persistent link: https://www.econbiz.de/10011851899

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

Persistent link: https://www.econbiz.de/10014473788

Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

Persistent link: https://www.econbiz.de/10014635742