marketing, strategic management, and branding"-- …

models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and … the future. This cutting-edge book will prove invaluable to students and scholars of marketing, business studies and …

, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications …Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and … marketing: A critical discussion of the current state of our field / Sebastian Zenker -- Part II: 'a case of mistaken identity …

alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential … reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology …

(National Interstate Economic Model) / Jiyoung Park ... [et al.] -- Tourism and terrorism : the national and interregional …

1. An investigation on the growth performance of small tourism countries -- 2. Forecasting international tourism demand … and uncertainty for Barbados, Cyprus and Fiji -- 3. Land, environmental externalities and tourism development -- 4 …. Tourism, increasing returns and welfare -- 5. How to develop an accounting framework for ecologically sustainable tourism -- 6 …

management issues; tourism marketing; price competitiveness and demand elasticity; sustainability issues and case studies of … Marketing: A Meta-Analytical Application to Tourism', Journal of Business Research, 36 (2), June, 117-36 -- Rob Lawson, Juergen … Tourism Competitiveness: Research, Theory and the WEF Index', ANZMAC Annual Conference, Australia and New Zealand Marketing …

applied to tourism, hospitality and leisure. Chapters analyse the progress of recent research ventures, exploring fascinating … case studies to further illustrate important concepts such as virtual tourism and slow tourism. Both the important … students researching tourism, hospitality and leisure, international business and innovation. It will additionally be …