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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
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Women entrepreneurs across racial lines : issues of human capital, financial capital and network structures
Smith-Hunter, Andrea - 2006
Women entrepreneurs command an increasingly large presence at the international and national levels. A significant part … of this impact is due to growing numbers of minority women becoming entrepreneurs. This volume provides some of the most … comprehensive data to date on the topic of women entrepreneurs across racial lines. It offers a systematic and conceptual framework …
Persistent link: https://www.econbiz.de/10011851641
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Market, state, and feminism : the economics of feminist policy
Dawson, Graham; Hatt, Sue; Watson-Brown, Linda; Baxter, … - 2000
market economics can improve the position, status and well-being of women. The authors argue that, far from being restrictive … performance, business attitudes to women, lobbying by women's groups and equal opportunities legislation …
Persistent link: https://www.econbiz.de/10014473922
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Handbook of research on customer loyalty
Keeling, Debbie I. (ed.); Ruyter, Ko de (ed.);  … - 2022
"Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of...
Persistent link: https://www.econbiz.de/10013400358
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Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele - 2006
Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented
Persistent link: https://www.econbiz.de/10011850858
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Handbook on the knowledge economy
Ninan, Abraham (contributor); Rooney, David (contributor);  … - 2005
This fascinating Handbook defines how knowledge contributes to social and economic life, and vice versa. It considers the five areas critical to acquiring a comprehensive understanding of the knowledge economy: the nature of the knowledge economy; social, cooperative, cultural, creative, ethical...
Persistent link: https://www.econbiz.de/10011850859
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Innovation networks in knowledge-based firms : developing ICT-based integrative competences
Kodama, Mitsuru - 2009
Innovation Networks in Knowledge-based Firms explores corporate strategic management in an information and communication technology (ICT) environment, and illustrates the significance of new business models based on 'boundary innovation' management through broadband networks as fixed and mobile...
Persistent link: https://www.econbiz.de/10014473792
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The market oriented university : transforming higher education
Davis, John - 2016
1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...
Persistent link: https://www.econbiz.de/10012419805
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Research handbook of innovation and creativity for marketing management
Shiu, Eric C. C. (contributor) - 2017
Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...
Persistent link: https://www.econbiz.de/10012419923
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Handbook of Islamic marketing
Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...
Persistent link: https://www.econbiz.de/10011850796