The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

definitions of important concepts within marketing, business, organizational communication and public relations followed by …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for … the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …

marketing and management of new technologies …

on consumers through the prices paid by different groups and on their access to the networks. They analyse original …

"Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and …, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book …

1. Background -- ch. 2. Technical progress -- ch. 3. Industrial metabolism : mass/energy flows -- ch. 4. Exergy …

This comprehensive Handbook examines the links between energy, the economy, and the environment. Esteemed international … experts explore the ways in which energy contributes to economic growth, particularly in the context of geopolitical and … energy efficiency and 'renewable' and 'green' energy sources, as well as developments in climate finance and corporate social …