There were different understandings of cause-related marketing in the past. It has been described as a form of horizontal cooperative sales promotion, a tie-in between corporate philanthropy and sales promotion, synonymous with corporate sponsorship of charitable causes, the initiation and...

This is the first in a series of papers to discuss the concept of organisational communication audit in its empirical appearances in the core organisational communication discipline and related communication disciplines, like communication management, corporate communication and public...

Successful companies attach great importance to human resource management and internal communications, because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it is necessary to live internal marketing...