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~institution:"Erasmus Research Institute of Management"
~subject:"Consumer behaviour"
~subject:"Theory"
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Consumer behaviour
Theory
Konsumentenverhalten
7
Advertising effects
2
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2
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2
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2
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2
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2
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2
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1
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8
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Franses, Philip Hans
4
Verhoef, Peter C.
3
Dolfsma, Wilfred
1
Donkers, Bas
1
Hesselink, Martijn Willem
1
Loef, Joost
1
Oest, Rutger van
1
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1
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1
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1
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1
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1
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1
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Erasmus Research Institute of Management
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516
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88
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44
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34
International Energy Agency
30
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28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
17
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
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14
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12
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11
Österreichisches Institut für Wirtschaftsforschung
11
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Center for Economic Research <Tilburg>
8
Centro studi investimenti sociali
8
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8
Robert Schuman Centre for Advanced Studies
8
European Association of Agricultural Economists - EAAE
7
Fördergesellschaft Marketing an der Universität Augsburg
7
Institut for Marketing og Organisation, Aarhus Universitet
7
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7
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7
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7
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6
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6
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6
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6
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ERIM report series research in management
8
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All
ECONIS (ZBW)
8
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1
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
2
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
3
Advertising effects on awareness, consideration and
brand
choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
4
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
5
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
6
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
7
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
8
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
Saved in:
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