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~institution:"Erasmus Research Institute of Management"
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Advertising effects
4
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Dekimpe, Marnik G.
2
Franses, Philip Hans
2
Hanssens, Dominique M.
2
Loef, Joost
2
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
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Nijs, Vincent R.
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Pauwels, Koen
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Raaij, Willem Fred van
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Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Srinivasan, Shuba
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Steenkamp, Jan-Benedict E. M.
1
Verhoef, Peter C.
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Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
160
National Bureau of Economic Research
80
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
43
Gesellschaft zur Erforschung des Markenwesens
26
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Verlag Dr. Kovač
19
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Université Paris-Dauphine (Paris IX)
16
Haufe-Lexware GmbH & Co. KG
14
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
13
American Marketing Association
12
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
EconWPA
11
Fachhochschule Reutlingen / European School of Business
11
Springer Gabler <Firma>
10
Books on Demand GmbH <Norderstedt>
9
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Deutsche Werbewissenschaftliche Gesellschaft
9
European Society for Opinion and Marketing Research
9
IGI Global
9
IP Deutschland GmbH <Köln>
9
NetLibrary, Inc
9
Österreichische Werbewissenschaftliche Gesellschaft
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
NET Institute
8
Springer International Publishing
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Technische Universität Braunschweig
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Zentralverband der Deutschen Werbewirtschaft
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eSocialSciences
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Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Campus Verlag
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ERIM report series research in management
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ECONIS (ZBW)
7
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1
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
3
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
4
Advertising
effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
5
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
6
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
7
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
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