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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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What is the predictive power of market orientation?
Langerak, Fred (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090