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~institution:"Erasmus Research Institute of Management"
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Erasmus Research Institute of Management
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
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Haufe-Lexware GmbH & Co. KG
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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NetLibrary, Inc
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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Uni-Taschenbücher GmbH
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Center of Market Oriented Product and Production Management
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DePaul University / College of Commerce
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UVK Verlagsgesellschaft mbH
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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3
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
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2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
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4
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
5
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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