//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Erasmus Research Institute of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards the formation of conse...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Theorie
2
Theory
2
Category Management
1
Category management
1
Consumer behaviour
1
Corporate reputation
1
Firm performance
1
Firmenimage
1
Industrie
1
Intermediate goods
1
Konsumentenverhalten
1
Manufacturing industries
1
Market share
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Netherlands
1
Niederlande
1
Outsourcing
1
Preiselastizität
1
Price elasticity
1
Unternehmenserfolg
1
Vorleistungen
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Language
All
English
4
Author
All
Franses, Philip Hans
2
Beije, Paul R.
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Mol, Michael J.
1
Oest, Rutger van
1
Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Tulder, Rob van
1
Verhoef, Peter C.
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
121
National Bureau of Economic Research
98
Gesellschaft zur Erforschung des Markenwesens
28
Université Paris-Dauphine (Paris IX)
28
Verlag Dr. Kovač
20
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
Haufe-Lexware GmbH & Co. KG
15
Markenverband
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Springer Gabler <Firma>
8
NetLibrary, Inc
7
Nomos Verlagsgesellschaft
7
OECD
7
Springer International Publishing
7
Université Paris-Dauphine
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Verlag Franz Vahlen
6
American Marketing Association
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
IGI Global
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Europäische Kommission
4
Europäische Kommission / Gemeinsame Forschungsstelle
4
Europäische Kommission / Generaldirektion Umwelt
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
HEC Paris (École des Hautes Études Commerciales)
4
more ...
less ...
Published in...
All
ERIM report series research in management
4
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
2
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
3
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
4
Global sourcing : fad or fact?
Mol, Michael J.
(
contributor
);
Tulder, Rob van
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693668
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->