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~institution:"Erasmus Research Institute of Management"
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Consumer behaviour
7
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4
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Mobilkommunikation
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Franses, Philip Hans
3
Verhoef, Peter C.
3
Dekimpe, Marnik G.
2
Ende, Jan van den
2
Hanssens, Dominique M.
2
Loef, Joost
2
Pau, Louis-François
2
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Dits, Jeroen
1
Dolfsma, Wilfred
1
Donkers, Bas
1
Heck, E. van
1
Hesselink, Martijn Willem
1
Jaspers, Ferdinand
1
Meij, S.
1
Nijs, Vincent R.
1
Pauwels, Koen
1
Raaij, Willem Fred van
1
Riel, Cees B. M. van
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Sloot, Laurens M.
1
Srinivasan, Shuba
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Steenkamp, Jan-Benedict E. M.
1
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1
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1
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1
Vroomen, Björn
1
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Erasmus Research Institute of Management
National Bureau of Economic Research
641
Springer Fachmedien Wiesbaden
329
IGI Global
151
OECD
72
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
68
Verlag Dr. Kovač
49
American Marketing Association
42
Books on Demand GmbH <Norderstedt>
37
Information Resources Management Association
37
Université Paris-Dauphine (Paris IX)
32
Haufe-Lexware GmbH & Co. KG
30
International Energy Agency
30
Edward Elgar Publishing
28
C.E.P.R. Discussion Papers
26
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Europäische Kommission
25
Nomos Verlagsgesellschaft
24
Nordic Council of Ministers
23
Springer Gabler <Firma>
23
Organisation for Economic Co-operation and Development
22
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
21
International Telecommunications Society
21
Zentralausschuss der Werbewirtschaft
21
Universität Mannheim
19
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
18
Friedrich-Schiller-Universität Jena
18
Springer International Publishing
18
European Society for Opinion and Marketing Research
15
Europäische Kommission / Gemeinsame Forschungsstelle
15
Gesellschaft für Konsum-, Markt- und Absatzforschung
15
EconWPA
14
INSEAD
14
Springer-Verlag GmbH
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
Campus Verlag
13
Deutschland / Bundeswehr / Universität Hamburg
13
Österreichisches Institut für Wirtschaftsforschung
13
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ERIM report series research in management
15
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ECONIS (ZBW)
15
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1
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
Business modeling framework for personalization in mobile business services : a case and sociological analysis
Pau, Louis-François
(
contributor
);
Dits, Jeroen
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001700736
Saved in:
3
Advertising
effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
4
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
5
Governance modes for systematic innovation : service development in mobile telecommunications
Ende, Jan van den
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002191457
Saved in:
6
Modes of governance of new service development for mobile networks : a life cycle perspective
Ende, Jan van den
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709662
Saved in:
7
Auctioning bulk mobile messages
Meij, S.
(
contributor
);
Pau, Louis-François
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765929
Saved in:
8
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
9
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
10
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
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