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~institution:"Erasmus Research Institute of Management"
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Factors affecting advertising...
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Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
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3
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Knowledge transfer
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Verhoef, Peter C.
4
Franses, Philip Hans
3
Dekimpe, Marnik G.
2
Dolfsma, Wilfred
2
Hanssens, Dominique M.
2
Langerak, Fred
2
Loef, Joost
2
Verlegh, Peeter W. J.
2
Aalbers, Rick
1
Antonides, Gerrit
1
Commandeur, Harry R.
1
Donkers, Bas
1
Hartigh, Erik den
1
Hendrikse, George W. J.
1
Hesselink, Martijn Willem
1
Koppius, Otto
1
Krug, Barbara
1
Nijs, Vincent R.
1
Pauwels, Koen
1
Raaij, Willem Fred van
1
Sloot, Laurens M.
1
Srinivasan, Shuba
1
Steenkamp, Jan-Benedict E. M.
1
Valck, Kristine de
1
Vlagsma, Kristine
1
Vriens, Marco
1
Vroomen, Björn
1
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Erasmus Research Institute of Management
National Bureau of Economic Research
830
Springer Fachmedien Wiesbaden
301
IGI Global
162
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
99
C.E.P.R. Discussion Papers
85
OECD
67
American Marketing Association
46
Verlag Dr. Kovač
46
Edward Elgar Publishing
39
Books on Demand GmbH <Norderstedt>
34
Information Resources Management Association
34
International Energy Agency
31
European Association of Agricultural Economists - EAAE
30
HAL
30
Nomos Verlagsgesellschaft
29
Université Paris-Dauphine (Paris IX)
28
Friedrich-Schiller-Universität Jena
26
Institut für Demoskopie Allensbach
26
EconWPA
24
Haufe-Lexware GmbH & Co. KG
24
Universität Mannheim
22
Nordic Council of Ministers
21
Zentralausschuss der Werbewirtschaft
21
Springer Gabler <Firma>
20
Agricultural and Applied Economics Association - AAEA
18
European University Institute / Department of Economics
17
Organisation for Economic Co-operation and Development
17
World Bank
17
INSEAD
16
Springer International Publishing
15
Springer-Verlag GmbH
15
CESifo
14
Christian-Albrechts-Universität zu Kiel
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
European Society for Opinion and Marketing Research
14
Institut für Weltwirtschaft
13
Peter Lang GmbH
13
RWTH Aachen
13
Shaker Verlag
13
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ERIM report series research in management
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ECONIS (ZBW)
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1
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
Advertising
effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
3
The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred
;
Verhoef, Peter C.
;
Verlegh, Peeter W. J.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
Saved in:
4
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
5
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
6
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
7
On and off the beaten path : How individuals broker knowledge through formal and informal networks
Aalbers, Rick
(
contributor
);
Dolfsma, Wilfred
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002191385
Saved in:
8
The effects of self-reinforcing mechanisms on firm performance
Hartigh, Erik den
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693506
Saved in:
9
Networks in cultural, economic and evolutionary perspective
Krug, Barbara
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001876794
Saved in:
10
Governance of chains and networks : a research agenda
Hendrikse, George W. J.
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001771948
Saved in:
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