Factors affecting advertising value on social networking sites : an empirical evidence
Year of publication: |
2016
|
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Authors: | Kumar, Arun ; Pandey, Mrinalini |
Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 13.2016, 1, p. 85-100
|
Subject: | Social Networking sites | Advertising value | Structural Equation modeling | Peer-influence | Credibility | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Strukturgleichungsmodell | Structural equation model |
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