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Expatriates' nostalgic brand r...
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Consumer behaviour
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Franses, Philip Hans
5
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5
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2
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Erasmus Research Institute of Management
National Bureau of Economic Research
562
Springer Fachmedien Wiesbaden
283
OECD
59
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53
IGI Global
46
Université Paris-Dauphine (Paris IX)
44
American Marketing Association
40
Books on Demand GmbH <Norderstedt>
33
Information Resources Management Association
33
International Energy Agency
30
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
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Haufe-Lexware GmbH & Co. KG
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Edward Elgar Publishing
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Europäische Kommission
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Europäische Kommission / Generaldirektion Bildung und Kultur
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Nomos Verlagsgesellschaft
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Österreichisches Institut für Wirtschaftsforschung
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15
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14
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13
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ERIM report series research in management
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ECONIS (ZBW)
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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2
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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3
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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4
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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5
Dynamic effects of trust and cognitive social structures on information transfer relationships
Dekker, David J.
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contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658841
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6
Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
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7
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
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8
Advertising effects on awareness, consideration and
brand
choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
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9
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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10
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
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