//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Erasmus Research Institute of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effect of a brand story struct...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
2
Brand management
2
Internet
2
Markenführung
2
Werbewirkung
2
Advertising
1
Brand
1
Category Management
1
Category management
1
Consumption
1
Corporate reputation
1
Customer satisfaction
1
Dienstleistungsqualität
1
Fashion
1
Firm performance
1
Firmenimage
1
Fleischwaren
1
Hospital
1
Hotel industry
1
Hotellerie
1
Human Resource Management
1
Hypothek
1
Kommunale Selbstverwaltung
1
Konsum
1
Krankenhaus
1
Kundenzufriedenheit
1
Local self-government
1
Markenartikel
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Measurement
1
Meat product
1
Messung
1
Mode
1
Mortgage
1
Netherlands
1
more ...
less ...
Online availability
All
Free
5
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Arbeitspapier
9
Working Paper
9
Graue Literatur
7
Non-commercial literature
7
Language
All
English
9
Author
All
Franses, Philip Hans
3
Verhoef, Peter C.
3
Berens, Guido A. J. M.
1
Boselie, Paul
1
Bruggen, Gerrit H. van
1
Dolfsma, Wilfred
1
Donkers, Bas
1
Hesselink, Martijn Willem
1
Loef, Joost
1
Paauwe, Jaap
1
Richardson, Ray
1
Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Verlegh, Peeter W. J.
1
Vlagsma, Kristine
1
Vriens, Marco
1
Vroomen, Björn
1
Wiele, Ton van der
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
National Bureau of Economic Research
555
Springer Fachmedien Wiesbaden
243
OECD
47
Verlag Dr. Kovač
47
American Marketing Association
37
IGI Global
34
Books on Demand GmbH <Norderstedt>
32
International Energy Agency
30
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
De Gruyter Oldenbourg
25
Information Resources Management Association
25
Edward Elgar Publishing
23
Haufe-Lexware GmbH & Co. KG
23
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
23
Friedrich-Schiller-Universität Jena
18
Nordic Council of Ministers
16
Springer International Publishing
16
Universität Mannheim
16
Nomos Verlagsgesellschaft
15
INSEAD
14
Université Paris-Dauphine (Paris IX)
13
Christian-Albrechts-Universität zu Kiel
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
RWTH Aachen
12
Springer Gabler <Firma>
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Verlag Franz Vahlen
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Österreichisches Institut für Wirtschaftsforschung
11
Campus Verlag
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
International Labour Organization (ILO), United Nations
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Deutschland / Bundeswehr / Universität Hamburg
9
European University Institute / Department of Economics
9
Gesellschaft für Ökologische Kommunikation mbH
9
more ...
less ...
Published in...
All
ERIM report series research in management
9
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
2
Human resource management, institutionalisation and organisational performance : a comparison of hospitals, hotels and local government
Boselie, Paul
(
contributor
);
Paauwe, Jaap
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001678767
Saved in:
3
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
4
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
5
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
6
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
Saved in:
7
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
8
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
9
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->