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~institution:"Erasmus Research Institute of Management"
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Consumer behaviour
7
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Verhoef, Peter C.
6
Franses, Philip Hans
5
Donkers, Bas
2
Langerak, Fred
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Vriens, Marco
1
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Erasmus Research Institute of Management
National Bureau of Economic Research
640
Springer Fachmedien Wiesbaden
387
IGI Global
165
OECD
75
Verlag Dr. Kovač
60
Books on Demand GmbH <Norderstedt>
48
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
48
Université Paris-Dauphine (Paris IX)
47
American Marketing Association
45
Haufe-Lexware GmbH & Co. KG
39
Information Resources Management Association
38
Edward Elgar Publishing
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International Energy Agency
31
Nomos Verlagsgesellschaft
29
European Association of Agricultural Economists - EAAE
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Gesellschaft zur Erforschung des Markenwesens
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Institut für Demoskopie Allensbach
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Springer Gabler <Firma>
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Friedrich-Schiller-Universität Jena
24
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22
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20
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18
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18
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18
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15
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15
INSEAD
15
International Institute of Social and Economic Sciences
15
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15
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ERIM report series research in management
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ECONIS (ZBW)
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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2
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
3
The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred
;
Verhoef, Peter C.
;
Verlegh, Peeter W. J.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
Saved in:
4
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
5
Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
6
Dynamic effects of trust and cognitive social structures on information transfer relationships
Dekker, David J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658841
Saved in:
7
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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8
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
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9
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
10
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
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