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~institution:"Erasmus Research Institute of Management"
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ERIM report series research in management
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ECONIS (ZBW)
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1
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
Advertising
effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
3
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
4
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
5
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
6
Investigating strategic renewal of five large Dutch financial services firms
Flier, Bert
;
Bosch, Frans A. J. van den
;
Volberda, Henk W.
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002110485
Saved in:
7
Factory gate pricing : an analysis of the Dutch retail distribution
le Blanc, H. M.
;
Cruijssen, F.
;
Fleuren, H. A.
;
Koster, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002188567
Saved in:
8
Learning opportunities and learning behaviours of small business starters : relations with goal achievment, skill development, and satisfaction
Gelderen, Marco van
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002188735
Saved in:
9
Reinventing crew scheduling at
Netherlands
railways
Abbink, Erwin
;
Fischetti, Matteo
;
Kroon, Leo G.
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002190649
Saved in:
10
It takes two to tango: an empirical tale of distressed firms and assisting banks
Couwenberg, Oscar
(
contributor
);
Jong, Abe de
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002190732
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