The Demand Effects of Joint Product Advertising in Online Videos
Year of publication: |
2017
|
---|---|
Authors: | Kumar, Anuj |
Other Persons: | Tan, Yinliang (Ricky) (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Kuppelproduktion | Joint production | Online-Marketing | Internet marketing | Nachfrage | Demand | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
Extent: | 1 Online-Ressource (48 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management Science (2015), 61(8), 1921-1937 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 1, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2235033 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
TV channel search and commercial breaks
Yao, Song, (2017)
-
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L., (2017)
-
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun, (2019)
- More ...
-
Multi‐Attribute Procurement Auctions in the Presence of Satisfaction Risk
Huang, He, (2018)
-
Social Promotion : A Creative Promotional Framework on Consumers’ Social Network Value
Gao, Haibing, (2020)
-
Anderson, Edward G., (2021)
- More ...