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~institution:"Erasmus Research Institute of Management"
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The handbook of marketing rese...
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Erasmus Research Institute of Management
SOM Research Institute, Faculteit Economie en Bedrijfskunde
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Tilburg University, School of Economics and Management
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ERIM report series research in management
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Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
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2004
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
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