The handbook of marketing research : uses, misuses, and future advances
edited by Rajiv Grover, Marco Vriens
| Year of publication: |
c2006 ; Online-Ausg.
|
|---|---|
| Other Persons: | Grover, Rajiv (contributor) ; Vriens, Marco (contributor) |
| Publisher: |
Thousand Oaks, Calif : SAGE |
| Subject: | Marktforschung | Market research | Marketingforschung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
Online Resource
| Extent: | Online Ressource (xi, 705 p.) ill.,. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses |
| ISBN: | 978-1-4129-7338-0 ; 978-1-4129-7338-0 ; 978-1-4129-0997-6 ; 978-1-4129-0997-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207901