Extent: | Online Ressource (xi, 705 p.) ill.,. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Description based on print version record Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses |
ISBN: | 978-1-4129-7338-0 ; 978-1-4129-7338-0 ; 978-1-4129-0997-6 ; 978-1-4129-0997-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207901