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The role of schema salience in ad processing and evaluation
Loef, Joost (contributor); Antonides, Gerrit (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
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Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.; Nijs, Vincent R.; … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
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Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost (contributor); Verlegh, Peeter W. J. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149