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Franses, Philip Hans
8
Post, Thierry
7
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Erasmus Research Institute of Management
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70
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ERIM report series research in management
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ECONIS (ZBW)
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1
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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2
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
3
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
4
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
5
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
6
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
7
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
Saved in:
8
Creating competition & mastering markets : new entrants, monopolists, and regulators in transforming public utilities across the Atlantic
Hulsink, Willem
(
contributor
);
Wubben, Emiel
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772002
Saved in:
9
Downside risk and asset pricing
Post, Thierry
(
contributor
);
Vliet, Pim van
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002188466
Saved in:
10
A GMM test for SSD efficiency
Post, Thierry
(
contributor
);
Versijp, Philippe
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002188617
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