Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Erasmus Research Institute of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand as promise
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Theorie
2
Theory
2
Category Management
1
Category management
1
Consumer behaviour
1
Corporate reputation
1
Firmenimage
1
Konsumentenverhalten
1
Market share
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Preiselastizität
1
Price elasticity
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
3
Author
All
Franses, Philip Hans
2
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Oest, Rutger van
1
Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Verhoef, Peter C.
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
120
National Bureau of Economic Research
44
Gesellschaft zur Erforschung des Markenwesens
28
Université Paris-Dauphine (Paris IX)
27
Verlag Dr. Kovač
20
Haufe-Lexware GmbH & Co. KG
15
Markenverband
13
Information Resources Management Association
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Springer Gabler <Firma>
8
NetLibrary, Inc
7
Springer International Publishing
7
Université Paris-Dauphine
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Verlag Franz Vahlen
6
American Marketing Association
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
IGI Global
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
OECD
5
Siauliai University
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
HEC Paris (École des Hautes Études Commerciales)
4
ISM University of Management and Economics
4
Redline Verlag
4
Trendbüro <Hamburg>
4
United States Trademark Association
4
Chambre de commerce et d'industrie de Paris
3
more ...
less ...
Published in...
All
ERIM report series research in management
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
2
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
3
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
