Brand as promise
Year of publication: |
2022
|
---|---|
Authors: | Bhargava, Vikram R. ; Bedi, Suneal |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 179.2022, 3, p. 919-936
|
Subject: | Markenartikel | Brand | Markenführung | Brand management |
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