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Entrepreneurial Orientation In Management Buy-Outs And The Contribution Of Venture Capital
Bruining, J.; Wright, D.M. - Erasmus Research Institute of Management (ERIM), ERIM … - 2002
This paper focuses on the development of entrepreneurial orientation (EO) after a management buy-out (MBO) and on the role played by venture capital firms in enhancing EO. It presents results of two exploratory case studies of divisional buy-outs with regard to their EO and the areas where the...
Persistent link: https://www.econbiz.de/10005288694
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What is the Predictive Power of Market Orientation?
Langerak, F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2002
academics and managers because market orientation is the foundation of marketing strategy. …
Persistent link: https://www.econbiz.de/10005288621
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The Mediating Effect of NPD-Activities and NPD-Performance on the Relationship between Market Orientation and Organizational Performance
Langerak, F.; Hultink, E.J.; Robben, H.R.S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2000
Empirical research has demonstrated that a market orientation has in general a positive effect on organizational performance. The potential benefits of a market orientation have, however, not been realized because academics and practitioners do not yet understand the modus operandi that...
Persistent link: https://www.econbiz.de/10005288380
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The Effectiveness of Different Mechanisms for Integrating Marketing and R&D
Leenders, M.A.A.M.; Wierenga, B. - Erasmus Research Institute of Management (ERIM), ERIM … - 2001
The integration of marketing and R&D is a major concern for companies that want to improve their new product … mechanisms, we found that housing marketing and R&D closer to each other and using an influential cross-functional phase review … intensively, having equal remuneration and career opportunities for marketing and R&D and using more cross functional teams are …
Persistent link: https://www.econbiz.de/10005288485
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Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
Pattikawa, L.H. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …€™ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …
Persistent link: https://www.econbiz.de/10005288605
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The Adaptive Consequences of Pride in Personal Selling
Verbeke, W.J.M.I.; Belschak, F.D.; Bagozzi, R.P. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
Study 1 investigates the beneficial effects of experiencing pride. Pride was found to have two different effects. First, it increases salespersons’ performance-related motivations. Specifically, it promotes adaptive selling strategies, greater effort, and self-efficacy. Secondly, it...
Persistent link: https://www.econbiz.de/10005288741
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An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces
Babanov, A.; Ketter, W.; Gini, M. - Erasmus Research Institute of Management (ERIM), ERIM … - 2008
We propose an evolutionary approach for studying the dynamics of interaction of strategic agents that interact in a marketplace. The goal is to learn which agent strategies are most suited by observing the distribution of the agents that survive in the market over extended periods of time. We...
Persistent link: https://www.econbiz.de/10005288780
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Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie?
Dekimpe, M.G. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003
bijzonder Marketing Models aan de Faculteit Bedrijfskunde van de Erasmus Universiteit Rotterdam op 7 maart 2003 …
Persistent link: https://www.econbiz.de/10005304721
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Marketing, Informatie en Besluitvorming: een inter-organisationeel Perspectief
Bruggen, G.H. van - Erasmus Research Institute of Management (ERIM), ERIM … - 2001
Rede, in verkorte vorm uitgesproken bij de aanvaarding van het ambt van hoogleraar Marketing aan de Faculteit der …
Persistent link: https://www.econbiz.de/10005304731
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Marketing Models and the Lucas Critique
Heerde, H.J. van; Dekimpe, M.G.; Putsis Jr, W.P. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which … the critique is most likely to (also) apply in marketing settings. Next, we provide some perspectives on how to diagnose …
Persistent link: https://www.econbiz.de/10005209565