and approaches that recognize and capitalize on this greater consumer diversity is crucial. In business schools, diversity … tends to be discussed only in relation to human resource management. However, understanding the consequences of diversity is … this to happen. In this inaugural address, I argue that a diversity perspective is helpful in making sense of social …

, The Netherlands. His research interests include work group performance, especially work group diversity and group decision … making, leadership, in particular the roles of self and identity, and of emotions, and social identity processes in … organizations. In his inaugural address he argues that the effects of work group diversity on group performance should be understood …