Showing 1 - 10 of 39
We examine the effect of relational constructs, such as satisfaction, trust and commitment on relationship performance (that is, positive word-of-mouth communication and the margin provided by each customer) of customers of an insurance company. A central issue concerns the effect of duration on...
Persistent link: https://www.econbiz.de/10010837549
This study contributes to the retail adoption literature by explicitly focusing on the role of both profit-related and relationship variables in explaining new product adoption decisions by retailers, instead of considering either one of these groups of variables in isolation as has been done by...
Persistent link: https://www.econbiz.de/10010731190
Distributors, across sectors and countries, are faced by the threat of disintermediation. In many industries, horizontal consolidation and advances in information technology have made it easier for manufacturers to bypass distributors and do business directly with consumers. Distributors have...
Persistent link: https://www.econbiz.de/10010731338
The number of citations a paper receives is the most commonly used measure of scientific impact. In this paper, we study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation types: application, affirmation, negation, review and...
Persistent link: https://www.econbiz.de/10011220590
Eindhoven, and Uppsala University (Sweden). His research is focused on the role of suppliers in product innovation and has been …
Persistent link: https://www.econbiz.de/10010837394
This paper examines the effect of innovation on the risk of exit of a firm, distinguishing between different modes of … exits. Innovation represents a resource and a capability that helps a firm to build competitive advantage and remain in the … empirically by linking data on innovation and exits for a large sample of manufacturing firms in the Netherlands. The results show …
Persistent link: https://www.econbiz.de/10010837481
In an attempt at a systematic theory of entrepreneurship, this paper connects various literatures, from economics and business. In economics, there are many notions of entrepreneurship, some of which seem to contradict each other. For example, there are notions of entrepreneurship as an...
Persistent link: https://www.econbiz.de/10010837547
paper I take a closer look at one aspect of innovation in services: appropriability. I discuss the different elements that …
Persistent link: https://www.econbiz.de/10010837550
This article studies density and strength of ties in innovation networks. It combines issues of ‘competence’ with …
Persistent link: https://www.econbiz.de/10010837576
-level variables (i.e. national culture) to explain differences in innovation penetration levels and adoption decisions by companies … have a strong, significant influence on the innovation penetration and adoption. In addition, we find adoption models … including micro-, meso- and macro-level variables to perform significantly better in explaining innovation adoption across …
Persistent link: https://www.econbiz.de/10010837623