Showing 1 - 9 of 9
We develop two models to test hypotheses on the specific impact of brand and category characteristics on consumer stock-out responses. Our empirical results show that both characteristics are important determinants. Consumers are more product loyal in hedonic product groups than in utilitarian...
Persistent link: https://www.econbiz.de/10010837570
Already for a long time retailers take back products. In this paper we explore the factors contributing to the decision of combining vs. separating inbound and outbound flows during the return handling process. We do so through a comparative analysis of the operations in nine retailer...
Persistent link: https://www.econbiz.de/10010837642
Blue ocean strategy seeks to turn strategic management on its head by replacing ‘competitive advantage’ with ‘value innovation’ as the primary goal where firms must create consumer demand and exploit untapped markets. Empirical analysis has been focused on case study evidence and so...
Persistent link: https://www.econbiz.de/10010731010
Depending on the shopping context, consumers may develop different mental representations of complex shopping trip decision problems to help them interpret the decision situation that they face and evaluate alternative courses of action. To investigate these mental representations and how they...
Persistent link: https://www.econbiz.de/10010731311
Recently, retailers have begun considering which brands they can delist without reducing customer satisfaction, losing category sales, or increasing store switching behavior. Although several studies have considered assortment reductions, none has explicitly investigated the impact of total...
Persistent link: https://www.econbiz.de/10010731393
In most western countries, grocery retailers are faced with maturing domestic markets with a year-to-year sales growth close to zero. Moreover, most Western-European markets are characterized by a high concentration rate, with a combined market share of the top five players easily exceeding 70%....
Persistent link: https://www.econbiz.de/10010731411
One of the main points of criticism on academic research in operations research (management science ) is that there is too much emphasis on the mathematical aspects of the discipline. In particular, the mathematical models that lend themselves to rigorous mathematical analysis are often rough...
Persistent link: https://www.econbiz.de/10010730459
With the increasing interest in decision support systems and the continuous advance of computer science, revenue management is a discipline which has received a great deal of interest in recent years. Although revenue management has seen many new applications throughout the years, the main focus...
Persistent link: https://www.econbiz.de/10010731454
Abstract This paper studies decision rules for accepting reservations for stays in a hotel based on deterministic and stochastic mathematical programming techniques. Booking control strategies are constructed that include ideas for nesting, booking limits and bid prices. We allow for multiple...
Persistent link: https://www.econbiz.de/10010731519