important also for marketing researchers. More generally, if pluralistic societies like ours wish to remain harmonious and …

study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation …

Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …

marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …’ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …

The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which … the critique is most likely to (also) apply in marketing settings. Next, we provide some perspectives on how to diagnose …

a firm’s marketing expenditures. We discuss the implications of these findings for technology evolution theory …

For an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing …, public policy, industry, or society in general. It finds that the academic audience for marketing research is: (1) often … under pressure, due to: (1) the difficult translation of academic marketing research to marketing education; (2) shifting …

In this paper we describe three types of applications of information technology in marketing. These are (1 …) applications that focus on improving the efficiency of marketing processes; (2) applications that focus on improving the … effectiveness of marketing management; and (3) applications that improve the strategic position of organizations within a marketing …

bijzonder Marketing Models aan de Faculteit Bedrijfskunde van de Erasmus Universiteit Rotterdam op 7 maart 2003 …