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The Effect of Members' Satisfaction with a Virtual Community on Member Participation
Verhoef, Peter; Langerak, Langerak, F.; Verlegh, … - Erasmus Research Institute of Management (ERIM), … - 2003
The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities. The dimensions consist of members' satisfaction with member-member interactions, organizer-member interactions, organizer-community interactions, and the community's site. Using a sample of...
Persistent link: https://www.econbiz.de/10010731172
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Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions
Donkers, Bas; Verhoef, Peter; Franses, Philip Hans; … - Erasmus Research Institute of Management (ERIM), … - 2003
In contrast to, for example, books and compact discs, the number of complex services offered on the Internet is still … the Internet. We therefore focus on online purchases of complex services, paying special attention to the determinants of …, which offers services like mortgage loans and insurances on the Internet. This data contains, besides clickstream data, also …
Persistent link: https://www.econbiz.de/10011067468
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Kijken in het brein: Over de mogelijkheden van neuromarketing
Smidts, Smidts, A. - Erasmus Research Institute of Management (ERIM), … - 2002
Met moderne beeldvormende technieken, de neuro-imaging-technieken, kan ge-meten worden waar en wanneer hersenactiviteit plaats vindt bij de uitvoering van een bepaalde taak. Zodoende kan de reactie van de hersenen gemeten worden op marketing stimuli zoals een reclamefilmpje of een verpakking, of...
Persistent link: https://www.econbiz.de/10010837399
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Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions
van Osselaer, van Osselaer, S.M.J. - Erasmus Research Institute of Management (ERIM), … - 2004
Stijn van Osselaer (1971, Ph.D. (Marketing), University of Florida 1998) is Professor of Marketing specializing in Consumer Behavior at the Rotterdam School of Management/Faculteit Bedrijfskunde of Erasmus University in Rotterdam. His research focuses on the study of basic psychological...
Persistent link: https://www.econbiz.de/10010837402
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Knowledge Sharing in Non-Knowledge Intensive Organizations: When Social Networks do not Matter?
van der Capellen, van der Capellen, J.; Koppius, … - Erasmus Research Institute of Management (ERIM), … - 2011
Considerable attention has been paid to the network determinants of knowledge sharing. However, most, if not all, of the studies investigating the determinants of knowledge sharing are either focused on knowledge-intensive organizations such as consultancy firms or R&D organizations, or...
Persistent link: https://www.econbiz.de/10010837475
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Time-Series Models in Marketing
Franses, Philip Hans; Dekimpe, Dekimpe, M.G.; Hanssens, … - Erasmus Research Institute of Management (ERIM), … - 2006
Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over the last few years, market shares per week. Time-series data can be summarized in time-series models. In this chapter we review a few of these, focusing in particular on domains...
Persistent link: https://www.econbiz.de/10010837477
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Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications
dellaert, benedict g.c.; Koehler, Koehler, C.F.; … - Erasmus Research Institute of Management (ERIM), … - 2010
Interactive decision aids (IDAs) typically use concrete product feature-based approaches to interact with consumers. Recently however, interaction designs that focus on communicating abstract consumer needs have been suggested as a promising alternative. This article investigates how temporal...
Persistent link: https://www.econbiz.de/10010837488
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Cognitive and Affective Consequences of Two Types of Incongruent Advertising
Loef, J.; Verlegh, Verlegh, P.W.J. - Erasmus Research Institute of Management (ERIM), … - 2002
In this study, Heckler & Childers' (1992) two-dimensional conceptualization of incongruity is employed and related to the different schemas that consumers use in ad processing. Consumers can relate advertising to expectations about ads for the product concerned from the ad schema or to...
Persistent link: https://www.econbiz.de/10010837501
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How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope
Leenders, Leenders, M.A.A.M.; Wierenga, Wierenga, B. - Erasmus Research Institute of Management (ERIM), … - 2002
Increasing the integration of marketing and R&D is widely recognized as an approach to improve the new product performance (NPP) of companies. However, empirical evidence for the positive effect of integration on NPP, especially at the corporate level, is mixed. This study provides a...
Persistent link: https://www.econbiz.de/10010837504
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Contagion and heterogeneity in new product diffusion: An emperical test
Stremersch, Stefan; van den Bulte, van den Bulte, C. - Erasmus Research Institute of Management (ERIM), … - 2003
Marketing researchers often assume that innovation diffusion is affected by social contagion. However, there is increasing skepticism about the importance of contagion and, as has long been known, S-shaped diffusion curves can also result from heterogeneity in the propensity to adopt. To gain...
Persistent link: https://www.econbiz.de/10010837509