INTERNET USERS - STATISTICAL PICTURE, COMPARISONS AND TRENDS

The widening of the digital medium into all the branches of human activity raised a challenge for marketing online experts. We know all that in cyberspace consumers from two different world, on and offline meet. Consequently the cyber marketer should know very well the profile and preferences of the cyber consumers in order to generate coping efficient actions specific for the new medium.

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Year of publication:	2009
Authors:	TUTUNEA, MIHAELA
Published in:	JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. - Facultatea de Business. - 2009, 2009_3_19
Publisher:	Facultatea de Business
Subject:	Internet \| digital environment \| cyber consumers \| cyber marketing

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published in STUDIA UNIVERSITATIS BABES-BOLYAI, NEGOTIA, LIV, 3, 2009
Classification:	M15 - IT Management ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010556198