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Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type

Verhoef, Peter; Donkers, Bas; Langerak, Langerak, F. - Erasmus Research Institute of Management (ERIM), … - 2004

Dealers are assumed to contribute positively to brand retention. We argue that the type of brand moderates the effect of dealer performance on brand retention. Moreover, dealer retention is determined by different drivers for dealers selling different types of brands. To analyze our claims...

Persistent link: https://www.econbiz.de/10011067475

Satisfaction Attainment Theory as a Model for Value Creation

Briggs, R.O.; Qureshi, Qureshi, S.; Reinig, B. - Erasmus Research Institute of Management (ERIM), … - 2004

Organizations exist to create value for their stakeholders that stakeholders cannot create through individual effort. Information systems exist to increase an organization’s ability to create value using intellectual capital. A theoretical explanation of value might therefore be useful to...

Persistent link: https://www.econbiz.de/10010731208

Harnessing Intellectual Resources in a Collaborative Context to Create Value

Qureshi, Qureshi, S.; Hlupic, V.; de Vreede, G-J.; … - Erasmus Research Institute of Management (ERIM), … - 2002

The value of electronic collaboration has arisen as successful organisations recognize that they need to convert their intellectual resources into customized services. The shift from personal computing to interpersonal or collaborative computing has given rise to ways of working that may bring...

Persistent link: https://www.econbiz.de/10010837683

The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions

Verhoef, Peter; van Everdingen, van Everdingen, Y.M.; … - Erasmus Research Institute of Management (ERIM), … - 2008

This study contributes to the retail adoption literature by explicitly focusing on the role of both profit-related and relationship variables in explaining new product adoption decisions by retailers, instead of considering either one of these groups of variables in isolation as has been done by...

Persistent link: https://www.econbiz.de/10010731190

The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels

van Bruggen, van Bruggen, G.H.; Kacker, Kacker, M.; … - Erasmus Research Institute of Management (ERIM), … - 2001

Distributors, across sectors and countries, are faced by the threat of disintermediation. In many industries, horizontal consolidation and advances in information technology have made it easier for manufacturers to bypass distributors and do business directly with consumers. Distributors have...

Persistent link: https://www.econbiz.de/10010731338

The Effect of Relational Constructs on Relationship Performance

Verhoef, Peter; Franses, Philip Hans; Hoekstra, … - Erasmus Research Institute of Management (ERIM), … - 2000

We examine the effect of relational constructs, such as satisfaction, trust and commitment on relationship performance (that is, positive word-of-mouth communication and the margin provided by each customer) of customers of an insurance company. A central issue concerns the effect of duration on...

Persistent link: https://www.econbiz.de/10010837549

Organising Innovation

van den Ende, van den Ende, J.C.M. - Erasmus Research Institute of Management (ERIM), … - 2008

Innovation offers many opportunities for corporations. That is beyond dispute. The only question is how to make the … most of them. In this lecture, I show what the process of innovation entails; I give examples of successful and failed … management of the innovation process and the organisation of system innovation. Research findings show how companies can improve …

Persistent link: https://www.econbiz.de/10010730476

Unraveling Scientific Impact

Stremersch, Stefan; Camacho, Camacho, N.M.A.; Vanneste, … - Erasmus Research Institute of Management (ERIM), … - 2014

The number of citations a paper receives is the most commonly used measure of scientific impact. In this paper, we study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation types: application, affirmation, negation, review and...

Persistent link: https://www.econbiz.de/10011220590

Competition:an inspirational marketing tool

Waarts, Waarts, E. - Erasmus Research Institute of Management (ERIM), … - 2004

Competition is the engine behind innovation and dynamics in the marketplace. Sectors like public transport …

Persistent link: https://www.econbiz.de/10010730458

What Turns Knowledge into Innovative Products? The Role of Entrepreneurship and Knowledge Spillovers

Block, Joern H.; Thurik, Roy; Zhou, Zhou, H. - Erasmus Research Institute of Management (ERIM), … - 2009

entrepreneurship with respect to economic performance. This paper uses the knowledge spillover theory to explain different innovation …-to-the-market innovation but has no effect on the relationship between knowledge and new-to-the-firm innovation. Our results using European … chances that knowledge will become new-to-the-market innovation. The findings highlight the importance of Schumpeterian …

Persistent link: https://www.econbiz.de/10010730854