Generating customer value through the boosting of relationships and organisational innovativeness
Year of publication: |
2020
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Authors: | Leal-Rodríguez, Antonio L. |
Published in: |
Knowledge management research & practice : KMRP ; an official journal of the OR Society. - London [u.a.] : Taylor & Francis, ISSN 1477-8246, ZDB-ID 2115866-6. - Vol. 18.2020, 3, p. 336-347
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Subject: | customer value | organisational innovativeness | partial least squares | Relationship learning | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Innovation | Innovationsmanagement | Innovation management | Partielle kleinste Quadrate | Partial least squares | Lernende Organisation | Learning organization | Betriebliche Wertschöpfung | Value creation |
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