Showing 1 - 10 of 59
This paper studies the adoption times of various e-business technologies in a large sample of firms from 10 different industry sectors and 25 European countries between 1994 and 2002. The results show that the probability of adoption increases with the number of previously adopted e-business...
Persistent link: https://www.econbiz.de/10010731063
Address given in shortened form at the occasion of accepting the appointment as Full Professor of "Cross-Cultural Management" at the Rotterdam School of Management / Faculteit Bedrijfskunde of Erasmus University Rotterdam on Friday, September 28, 2001
Persistent link: https://www.econbiz.de/10010730463
The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities. The dimensions consist of members' satisfaction with member-member interactions, organizer-member interactions, organizer-community interactions, and the community's site. Using a sample of...
Persistent link: https://www.econbiz.de/10010731172
practices. It argues that the Internet has introduced three new business models in old economy companies: the Internet as a … marketplace, the Internet as a supply chain integrator, and the Internet as a catalyst for business model redefinition. These …
Persistent link: https://www.econbiz.de/10010731295
In contrast to, for example, books and compact discs, the number of complex services offered on the Internet is still … the Internet. We therefore focus on online purchases of complex services, paying special attention to the determinants of …, which offers services like mortgage loans and insurances on the Internet. This data contains, besides clickstream data, also …
Persistent link: https://www.econbiz.de/10011067468
In this study, Heckler & Childers' (1992) two-dimensional conceptualization of incongruity is employed and related to the different schemas that consumers use in ad processing. Consumers can relate advertising to expectations about ads for the product concerned from the ad schema or to...
Persistent link: https://www.econbiz.de/10010837501
The article reviews the conceptual foundations of advertising polysemy – the occurrence of different interpretations for the same advertising message. We discuss how disciplines as diverse as psychology, semiotics and literary theory have dealt with the issue of polysemy, and provide...
Persistent link: https://www.econbiz.de/10010837627
Several authors have proposed frameworks to help advertisers predict and plan advertising effectiveness. Rossiter and Percy's advertising grid (1997) recommends that the ad appeal should match the purchase motivation or attitude base. They suggest that for utilitarian brands informational...
Persistent link: https://www.econbiz.de/10010730868
Using weekly data on advertising expenditures in various media and response data on awareness, consideration and choice, we test the hierarchy of effects hypothesis. Our empirical results, based on a simultaneous equations model with pooled parameters across brands, suggest that we can reject...
Persistent link: https://www.econbiz.de/10010730897
Advertising grids such as the Rossiter-Percy grid (Rossiter & Percy 1991, 1997) propose that brand-matching advertising is more effective than brand-mismatching advertising. However, for the match hypothesis to hold the brand schema needs to be salient in ad processing and evaluation. In this...
Persistent link: https://www.econbiz.de/10010730905