The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research. The experiment on the variety seeking behavior of consumers, discussed in this paper argues that although consumers are seeking...

Las principales estadísticas oficiales con las que contamos los mexicanos para evaluar el desempeño económico de nuestro país, y el éxito o fracaso de las políticas económicas instrumentadas, contienen errores y sesgos de medición. El meollo está en que, medir correctamente la...

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for innovative products and unfamiliar brands of firm in competitive markets are determined largely by habits,...

Utilizando parcialmente el enfoque propuesto por Diewert (1998), se estiman los sesgos por sustitución de productos genéricos, por puntos de compra y por mejoras de calidad del índice de precios al consumidor mexicano. El principal resultado indica la existencia de un sesgo al alza de...

La literatura especializada reconoce la existencia de sesgos potenciales en el índice de precios al consumidor. Utilizando índices de precios hedónicos generados por el Bureau of Labor Statistics, el ajuste al precio de los automóviles propuesto por Izquierdo, Licandro y Maydeu (2001), y los...

Consumer responses to clearance sales, both in terms of consumer satisfaction with the decision process and in terms of subsequent store choice behavior, are explored in the paper through four controlled experiments conducted involving clearance sales in a consumer choice and decision...

Constructing suitable marketing strategy and implementing it effectively is an art and science both like orchestration of a symphony. The discussion in this paper blends this analogy with the science of marketing demonstrating the levels of strategy development in a competitive marketplace. The...

Street markets in developing countries constitute an integral part of the local economy as well as exhibit ethnic image of the habitat, which continues to function also in growing cities. The shopping malls have intercepted the traditional marketplace culture and are instrumental in shifting the...

This study examines the effectiveness of different fashion marketing strategies and analyzes of the consumer behavior in a cross-section of demographic settings in reference to fashion apparel retailing. This paper also discusses the marketing competencies of fashion apparel brands and retailers...

This paper aims at identifying attributes of players in franchising process that contribute in delivering satisfaction in purchasing and operating the outlets in Mexico. The discussion also focuses the impact of cultural diversities in franchisee selection, outlet management and achieving high...