Consumer Culture and Purchase Intentions towards Fashion Apparel
Year of publication: |
2010-12
|
---|---|
Authors: | Rajagopal |
Institutions: | Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) |
Subject: | Consumer behavior | purchase intention | socio-cultural values | designer brands | store brands | fashion apparel | brand promotion | personalization | fashion retailing | psychographic drivers |
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