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In this paper, we report on the results of a large-scale study about typical front-end-related innovation practices in …
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Strong market orientation is essential for innovation success!” Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …
Persistent link: https://www.econbiz.de/10005867162
, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if …
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Die Entwicklung innovativer Produkte wird für Unternehmen in einem zunehmendenWettbewerb immer wichtiger. Insbesondere Innovationen mit einem hohen Neuigkeitsgrad,so genannte „Breakthroughs“ bieten einem Unternehmen die Möglichkeit, sich von seinenWettbewerbern nachhaltig abzusetzen.Zu...
Persistent link: https://www.econbiz.de/10005867109
28 innovation projects in German and Japanesecompanies. We further reveal differences in the practice of innovation …
Persistent link: https://www.econbiz.de/10005867147