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In today’s saturated food markets with increasingly homogeneous products food quality provides an opportunity for product differentiation. We want to answer the question what determines the use of extrinsic quality cues (brands, seals of approval) in consumers’ pork purchase decision....
Persistent link: https://www.econbiz.de/10005026799
the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for …
Persistent link: https://www.econbiz.de/10005483631
The young generation is the most influenced and vulnerable segment of the market. Food with high level of fat, sugar and/or salt are popularised for this segment. At the same time nearly 7 people die of obesity or from complications of obesity in Hungary each hour - one every 9 minutes....
Persistent link: https://www.econbiz.de/10009220246
Aufgrund des demografischen Wandels wird sich in Deutschland die Bevölkerungsstruktur in den kommenden Jahrzehnten grundlegend verändern. Insbesondere wird dabei die Altersgruppe der über 65-Jährigen, häufig als „Senioren“, „Best Ager“ oder „Generation Silber“ bezeichnet“...
Persistent link: https://www.econbiz.de/10011069506
Angesichts des gemessen an den Empfehlungen der Deutschen Gesellschaft für Ernährung zu hohen Pro-Kopf-Fleischverzehrs in der Bevölkerung und der Kenntnis der mit einem erhöhten Fleischkonsum verbundenen negativen Konsequenzen, wird zunehmend über staatliche Steuerungsmaßnahmen zur...
Persistent link: https://www.econbiz.de/10011069524
different aspects of food involvement based on importance attached to price, ease of preparation, nutrition, taste, and brand …
Persistent link: https://www.econbiz.de/10005330228
The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business...
Persistent link: https://www.econbiz.de/10009326400
The study focuses on various types of food safety risks: biological (zoonoses), chemical (chemical treatment of the meat) and technological (use of genetically modified feed). The emphasis was on how the perceived risks affect the purchase intentions in the case of broiler meat. In the case of...
Persistent link: https://www.econbiz.de/10009368366
It is becoming increasingly difficult for the general public to attempt to assess risks using traditional methods such as smell, taste or other physical attributes of food. The existence of extrinsic cues such as the country of origin (COO) of food can help to make food purchase decisions easier...
Persistent link: https://www.econbiz.de/10005797928
In order to define consumer expectations over a traceability and information system for the entire food supply chain, the information behaviour of consumers in the food service industry has been subject to an analysis for the first time. In comparison to consumers in retailing, significant...
Persistent link: https://www.econbiz.de/10005804808