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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours

Gouin, Stephane; Charles, Erwan; Boude, J.P. - European Association of Agricultural Economists - EAAE - 2006

of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …

Persistent link: https://www.econbiz.de/10005805046

THE ECONOMICS OF INDUSTRIAL PROPERTY RIGHTS: USE OF GEOGRAPHICAL INDICATIONS AS A MARKETING STRATEGY FOR COMPETITIVENESS OF WINE SECTOR IN REPUBLIC OF MACEDONIA

Nacka, Marina; Georgiev, Nenad; Dabovic Anastasovska, … - European Association of Agricultural Economists - EAAE - 2012

present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …

Persistent link: https://www.econbiz.de/10010882196

Analogous Products and Food Quality Products: Two Poles of the Competition

Bošková, Iveta - European Association of Agricultural Economists - EAAE - 2007

all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …

Persistent link: https://www.econbiz.de/10005525267

Milk-Marketing: Impact of Perceived Quality on Consumption Patterns

Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007

marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

Persistent link: https://www.econbiz.de/10005060468

Welfare Effects of Food Miles Labels

Caputo, Vincenzina; Vassilopoulos, Achilleas; Nayga … - European Association of Agricultural Economists - EAAE - 2010

We assessed the consumer welfare effects of two generic food miles labels: carbon dioxide (CO2) emission label and number of miles label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare...

Persistent link: https://www.econbiz.de/10009201372

Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product?

Fauquet-Alekhine, Philippe; … - European Association of Agricultural Economists - EAAE - 2011

Many researches have been done concerning the study of parameters which make people choose or not such product on the market. Concerning food industry, scientists have been involved in the analysis of technical parameters (nutrition, health characteristics) and their perception by the consumer,...

Persistent link: https://www.econbiz.de/10009322810

Will Geographical Indications Supply Excessive Quality?

Merel, Pierre R.; Sexton, Richard J. - European Association of Agricultural Economists - EAAE - 2011

Persistent link: https://www.econbiz.de/10009326368

Corporate and Consumer Social Responsibilities: Label Regulations in the Lab

Etile, Fabrice; Teyssier, Sabrina - European Association of Agricultural Economists - EAAE - 2011

Although consumer attitudes toward corporate social responsibility are positive, socially responsible (SR) products are far from gaining significant market shares. Information asymmetries have been identified as one of the factor contributing to this attitude-behaviour gap, because social...

Persistent link: https://www.econbiz.de/10009653714

Economic Benefits and Reference Potential of Market Mavens

Puspa, Jofi - Agricultural and Applied Economics Association - AAEA; … - 2014

Understanding the reference potential of mavens seems to be relevant in order to comprehend the implicit economic benefits of a maven in the market place. This study shows that, apparently, maven groups can be clearly distinguished from a non-maven group on the basis of their reference power....

Persistent link: https://www.econbiz.de/10010878952

Agricultural Price Seasonality and Market Failure: Examining the Net Seller Household and the Net Benefit Ratio Definition

Vergez, Antonin - European Association of Agricultural Economists - EAAE - 2007

On the basis of a household typology distinguishing between net sellers, net buyers and self sufficient, the Net Benefit Ratio (NBR), defined by Deaton (1989), is used to approximate households' first order welfare variations when price change. In this paper, we discuss both the typology's...

Persistent link: https://www.econbiz.de/10005522507