Showing 1 - 10 of 23
of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …
Persistent link: https://www.econbiz.de/10005805046
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468
assist short and long-term marketing decisions. The economical basis of the model is the combinative use of two market …
Persistent link: https://www.econbiz.de/10009201366
We assessed the consumer welfare effects of two generic food miles labels: carbon dioxide (CO2) emission label and number of miles label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare...
Persistent link: https://www.econbiz.de/10009201372
The study of marketing margins and price transmission on various commodity markets has been a popular research topic of …
Persistent link: https://www.econbiz.de/10005805048
Many researches have been done concerning the study of parameters which make people choose or not such product on the market. Concerning food industry, scientists have been involved in the analysis of technical parameters (nutrition, health characteristics) and their perception by the consumer,...
Persistent link: https://www.econbiz.de/10009322810
Addressing competition in Germany’s dairy sector, this paper investigates imperfect competition on the raw milk market. By using the conjectural variation approach to determine dairy processors market power towards raw milk producers, regions in Germany with a high degree of imperfect...
Persistent link: https://www.econbiz.de/10011125138
This paper examines the Prebisch-Singer Hypothesis employing new time se- ries procedures that are robust to the nature of persistence in the commodity price shocks, thereby obviating the need for unit root pretesting. Speci…cally, the proce- dures allow consistent estimation of the number of...
Persistent link: https://www.econbiz.de/10009653711