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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours

Gouin, Stephane; Charles, Erwan; Boude, J.P. - European Association of Agricultural Economists - EAAE - 2006

of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …

Persistent link: https://www.econbiz.de/10005805046

THE ECONOMICS OF INDUSTRIAL PROPERTY RIGHTS: USE OF GEOGRAPHICAL INDICATIONS AS A MARKETING STRATEGY FOR COMPETITIVENESS OF WINE SECTOR IN REPUBLIC OF MACEDONIA

Nacka, Marina; Georgiev, Nenad; Dabovic Anastasovska, … - European Association of Agricultural Economists - EAAE - 2012

present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …

Persistent link: https://www.econbiz.de/10010882196

Analogous Products and Food Quality Products: Two Poles of the Competition

Bošková, Iveta - European Association of Agricultural Economists - EAAE - 2007

all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …

Persistent link: https://www.econbiz.de/10005525267

Milk-Marketing: Impact of Perceived Quality on Consumption Patterns

Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007

marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

Persistent link: https://www.econbiz.de/10005060468

Welfare Effects of Food Miles Labels

Caputo, Vincenzina; Vassilopoulos, Achilleas; Nayga … - European Association of Agricultural Economists - EAAE - 2010

We assessed the consumer welfare effects of two generic food miles labels: carbon dioxide (CO2) emission label and number of miles label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare...

Persistent link: https://www.econbiz.de/10009201372

The effect of childhood obesity on social welfare

Szucs, Robert Sandor; Csapo, Zsolt - European Association of Agricultural Economists - EAAE - 2010

The young generation is the most influenced and vulnerable segment of the market. Food with high level of fat, sugar and/or salt are popularised for this segment. At the same time nearly 7 people die of obesity or from complications of obesity in Hungary each hour - one every 9 minutes....

Persistent link: https://www.econbiz.de/10009220246

Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product?

Fauquet-Alekhine, Philippe; … - European Association of Agricultural Economists - EAAE - 2011

Many researches have been done concerning the study of parameters which make people choose or not such product on the market. Concerning food industry, scientists have been involved in the analysis of technical parameters (nutrition, health characteristics) and their perception by the consumer,...

Persistent link: https://www.econbiz.de/10009322810

The effect of health conscious trends on food consumption

Lorinczi, Krisztian - European Association of Agricultural Economists - EAAE - 2008

Food choice and food consumer behaviour is multifactoral behaviour, influenced by a large number of factors. Consumer way of life and health are relevant factors to understanding consumption preferences. In the last few decades the number of so-called civilization diseases has dramatically...

Persistent link: https://www.econbiz.de/10005525121

THE COMPETITIVENESS OF TOURISM AND RURAL TOURISM OFFER IN BOSNIA AND HERZEGOVINA THROUGH APPLICATION OF THE MARKETING APPROACH

Cejvanovic, Ferhat; Duric, Aleksandar; Vujic, Tatjana - European Association of Agricultural Economists - EAAE - 2009

This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning …, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the … tourism offer in Bosnia and Herzegovina. The paper elaborates theoretic and substantial aspects of marketing element in …

Persistent link: https://www.econbiz.de/10008555826

More Market, Less Poverty, But Also More Sustainable Land Use?

Gandonou, Esaie; Burger, Kees - European Association of Agricultural Economists - EAAE - 2007

The main question in this research is to what extent agriculture on fragile slopes would become more sustainable if the farmers were given more possibilities for selling their products and acquiring production resources. An empirical study conducted in northern Benin demonstrates that a more...

Persistent link: https://www.econbiz.de/10005477263