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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours
Gouin, Stephane; Charles, Erwan; Boude, J.P. - European Association of Agricultural Economists - EAAE - 2006
of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …
Persistent link: https://www.econbiz.de/10005805046
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THE ECONOMICS OF INDUSTRIAL PROPERTY RIGHTS: USE OF GEOGRAPHICAL INDICATIONS AS A MARKETING STRATEGY FOR COMPETITIVENESS OF WINE SECTOR IN REPUBLIC OF MACEDONIA
Nacka, Marina; Georgiev, Nenad; Dabovic Anastasovska, … - European Association of Agricultural Economists - EAAE - 2012
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
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Analogous Products and Food Quality Products: Two Poles of the Competition
Bošková, Iveta - European Association of Agricultural Economists - EAAE - 2007
all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
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Milk-Marketing: Impact of Perceived Quality on Consumption Patterns
Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468
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Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product?
Fauquet-Alekhine, Philippe; … - European Association of Agricultural Economists - EAAE - 2011
Many researches have been done concerning the study of parameters which make people choose or not such product on the market. Concerning food industry, scientists have been involved in the analysis of technical parameters (nutrition, health characteristics) and their perception by the consumer,...
Persistent link: https://www.econbiz.de/10009322810
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Empresas que marcam. Sucesso nos negocios e inserçao societal
Waldman, Charles; Thoenig, Jean-Claude - Université Paris-Dauphine (Paris IX) - 2008
. They coopt outside stake holders and put the emphasis upon prescriptive marketing and distribution. …
Persistent link: https://www.econbiz.de/10010706842
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Faire de la recherche en marketing ?
Pras, Bernard - Université Paris-Dauphine (Paris IX) - 1999
Les thèmes abordés ici traitent autant des concepts classiques du domaine que des dernières avancées de la recherche allant du quantitatif au qualitatif.
Persistent link: https://www.econbiz.de/10010707617
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La fidélité en marketing
Rolland, Sylvie - Université Paris-Dauphine (Paris IX) - 2010
Quand les conditions économiques deviennent difficiles, qu’elles ne sont plus portées par de solides taux de croissance des marchés, la conservation des positions favorables et des acquis concurrentiels devient fondamentale. Les stratégies de croissance et de développement cèdent le pas...
Persistent link: https://www.econbiz.de/10010708127
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Category management, mythes et réalités
Benoun, Marc; Héliès-Hassid, Marie-Louise - Université Paris-Dauphine (Paris IX) - 2003
Persistent link: https://www.econbiz.de/10010708310
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Understanding, defining and measuring the trait of superstition
Delacroix, Eva; Guillard, Valérie - Université Paris-Dauphine (Paris IX) - 2008
superstition and (3) to discuss the interest of superstition for marketing. An exploratory qualitative study allowed us to define …
Persistent link: https://www.econbiz.de/10011072808