present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …

of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …

marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …

Regional- and settlement marketing (in the following: RSM) is a relatively young but dynamically developing branch of … the science and practice of marketing. On the basis of the experience of the international as well as national regions and …

marketing choice is required. This paper aims to contribute in this regard by analyzing the decisions of farmers to engage in … direct selling to hotels. Hotels pay premium prices for quality fresh produce and direct marketing can allow farmers to … those affecting the choice of direct marketing to hotels. Other variables influencing the decision were found to be …

This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning …, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the … tourism offer in Bosnia and Herzegovina. The paper elaborates theoretic and substantial aspects of marketing element in …