unlabelled. This study analyzes the advantages of brands from an information economic perspective and emphasizes branding as an … important quality assurance and signaling tool. As brand exte nsions offer the opportunity to introduce brands to new markets at … much lower costs we examine the brand transfer from the poultry to the red meat market taking Wiesenhof, the German brand …

of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …

present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …

all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …

marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for …

The study groups households in North Eastern Thailand according their income and grade of specialisation in crop …

assist short and long-term marketing decisions. The economical basis of the model is the combinative use of two market …