Relationship marketing and micro-retailer brand in traditional markets
Year of publication: |
2013
|
---|---|
Authors: | Theerachun, Sanatcha ; Speece, Mark ; Zimmermann, Willi |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 25.2013, 3, p. 242-266
|
Subject: | branding | micro-retailers | relationship marketing | Thailand | traditional markets | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Marketing | Markenartikel | Brand |
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