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Increasing the competitiveness through development of an integrated market of agricultural products
Miličić, Vesna; Udovč, Andrej - European Association of Agricultural Economists - EAAE - 2014
In the paper the case of cross-border area of Gorizia in Italy and Nova Gorica, Šempeter-Vrtojba in Slovenia is studied in terms of the development of an integrated market of agricultural products and the supply of services and real assets. Market research includes the analysis of the capacity...
Persistent link: https://www.econbiz.de/10011125033
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STRUCTURAL EQUATION MODELS FOR THE HIERARCHIZATION OF ACTIVITIES IN THE SUPPLY AND DISTRIBUTION OF ORIGIN-CERTIFIED FOODS
Sanchez Garcia, Mercedes; Barrena Figueroa, Ramo - European Association of Agricultural Economists - EAAE - 2008
A quality differentiation strategy for agrifood products based on geographical origin and production method has become a viable alternative for certain firms in the internationalized food markets, if it could be considered as a rural development instrument. This method of adding value to their...
Persistent link: https://www.econbiz.de/10005038786
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Culture and values - their relevance for marketing strategies
Rewerts, Astrid Lucie; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE - 2006
explaining consumer preferences and buying motives, which is of great importance for marketing practice. Personal values that are … cohesions is of great importance for marketing strategies. If there are differences between the personal values of consumers who … marketing strategies, which should incorporate culture- specific product cognition. The following aspects of this issue will be …
Persistent link: https://www.econbiz.de/10005060400
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Rural areas development through endogenous potentials
Theodosiou, Giorgos; Michailidis, Anastasios; Loizou, … - European Association of Agricultural Economists - EAAE - 2010
The main objective of the present paper is to reveal the most important reasons for admitting and supporting a local factor, such as a Union of Agricultural Cooperatives, by the rural residents of a typical Greek region. Moreover, the investigation of the possible dependence relationships among...
Persistent link: https://www.econbiz.de/10008693194
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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours
Gouin, Stephane; Charles, Erwan; Boude, J.P. - European Association of Agricultural Economists - EAAE - 2006
of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …
Persistent link: https://www.econbiz.de/10005805046
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THE ECONOMICS OF INDUSTRIAL PROPERTY RIGHTS: USE OF GEOGRAPHICAL INDICATIONS AS A MARKETING STRATEGY FOR COMPETITIVENESS OF WINE SECTOR IN REPUBLIC OF MACEDONIA
Nacka, Marina; Georgiev, Nenad; Dabovic Anastasovska, … - European Association of Agricultural Economists - EAAE - 2012
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
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Analogous Products and Food Quality Products: Two Poles of the Competition
Bošková, Iveta - European Association of Agricultural Economists - EAAE - 2007
all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
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Milk-Marketing: Impact of Perceived Quality on Consumption Patterns
Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468
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The Possible Role of Futures Market and the Public Warehousing in Trade-financing Activity
Kozar, Laszlo - European Association of Agricultural Economists - EAAE - 2010
assist short and long-term marketing decisions. The economical basis of the model is the combinative use of two market …
Persistent link: https://www.econbiz.de/10009201366
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Welfare Effects of Food Miles Labels
Caputo, Vincenzina; Vassilopoulos, Achilleas; Nayga … - European Association of Agricultural Economists - EAAE - 2010
We assessed the consumer welfare effects of two generic food miles labels: carbon dioxide (CO2) emission label and number of miles label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare...
Persistent link: https://www.econbiz.de/10009201372