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Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market

Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - European Association of Agricultural Economists - EAAE - 2011

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster … brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty … price promotions and brand loyalty. We find significant empirical evidence that stronger brands tend to be promoted less …

Persistent link: https://www.econbiz.de/10009326242

Effectiveness of Government Protective Policies on Rice Production in Iran

Najafi, Bahaeddin; Bakhshoodeh, Mohamad - European Association of Agricultural Economists - EAAE - 2002

To evaluate the government intervention effects on growth of rice production in Iran, the nominal protective rate was …

Persistent link: https://www.econbiz.de/10005806065

Asymmetric Price Transmission and Non-linear Adjustment in the Iranian Mutton Market

Falsafian, Azadeh; Yazdani, Saeed; Moghaddasi, Reza - European Association of Agricultural Economists - EAAE - 2011

Iran’s mutton market. We applied a multivariate threshold error correction mechanism for monthly price data. We tested the …

Persistent link: https://www.econbiz.de/10009324316

Economic Efficiency of Smallholder Intensive Dairy Farms in Iran: Adjusted for Market Distortion

Bakhshoodeh, Mohamad; Shahnoushi, Naser - European Association of Agricultural Economists - EAAE - 2009

The dairy farmers in Iran are faced with milk price distortion due to the market imperfection. To measure an unbiased …

Persistent link: https://www.econbiz.de/10004998981

Minimum Quality Standards and brand development in agrifood chains

Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim - European Association of Agricultural Economists - EAAE - 2008

the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for …

Persistent link: https://www.econbiz.de/10005483631

Consumer Information in the food service industry vs. food retailing

Rogge, C.B.E.; Becker, Tilman C. - European Association of Agricultural Economists - EAAE - 2008

In order to define consumer expectations over a traceability and information system for the entire food supply chain, the information behaviour of consumers in the food service industry has been subject to an analysis for the first time. In comparison to consumers in retailing, significant...

Persistent link: https://www.econbiz.de/10005804808

CONSUMER INTENTIONS OF BUYING POULTRY MEAT UNDER PERCEIVED BIOLOGICAL, CHEMICAL OR TECHNOLOGICAL RISK IN FINLAND

Heikkila, Jaakko; Pouta, Eija; Forsman-Hugg, Sari; … - European Association of Agricultural Economists - EAAE; … - 2010

The study focuses on various types of food safety risks: biological (zoonoses), chemical (chemical treatment of the meat) and technological (use of genetically modified feed). The emphasis was on how the perceived risks affect the purchase intentions in the case of broiler meat. In the case of...

Persistent link: https://www.econbiz.de/10009368366

The Wine Attributes with the Greatest Influence in the Process of Consumer Choice in Spain

Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica - European Association of Agricultural Economists - EAAE - 2011

The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business...

Persistent link: https://www.econbiz.de/10009326400

Fresh-cut salad consumer and shelf life date extension: more or less information?

Stranieri, S.; Baldi, Lucia; Manzoni, V. - European Association of Agricultural Economists - EAAE - 2014

Shelf-life estimation has become increasingly important due to the growing consumer interest in fresh and safe food products and the European policy indications to consider it as a key issue for the sustainable management of food waste within the supply chains. To date, no legislation on the...

Persistent link: https://www.econbiz.de/10011124945

Labelling and consumer behaviour: experimental evidence from a Belgian supermarket

Vlaeminck, Pieter; Jiang, Ting; Vranken, Liesbet - European Association of Agricultural Economists - EAAE - 2014

Using an incentive-compatible framed field experiment, we investigate whether consumers’ food consumption is more eco-friendly when the information about a product’s environmental impact is more easily accessible. Through an online choice experiment, we identify a food label that is...

Persistent link: https://www.econbiz.de/10011125010