A model of customer-based brand equity : evidence from the banking service in Iran
Year of publication: |
2017
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Authors: | Hosseini, Mirza Hassan ; Saravi-Moghadam, Nahid |
Published in: |
International journal of productivity and quality management : IJPQM. - [Olney, Bucks] : Inderscience Enterprises, ISSN 1746-6474, ZDB-ID 2193376-5. - Vol. 21.2017, 1, p. 23-44
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Subject: | customer-based brand equity | brand perceived quality | brand loyalty | brand image | brand value | brand awareness | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Iran |
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