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New Product Development of a Yoghurt Dessert via E-Collaboration

Meixner, Oliver; Haas, Rainer - European Association of Agricultural Economists - EAAE - 2008

The following contribution describes how an E-collaboration platform may be used within new product development. In order to develop a new dairy product (a yoghurt dessert), a leading Austrian dairy co-operated with representatives from the Austrian University of Natural Resources and Applied...

Persistent link: https://www.econbiz.de/10005256624

Cross-European and functional food related consumer segmentation for new product development

Sparke, Kai; Menrad, Klaus - European Association of Agricultural Economists - EAAE - 2006

Functional Food emerged as a constant segment in the European food market and offer potential for product innovations which make them attractive for the food industry in nearly stagnating markets. Target group research is one key factor for successful innovative food products. The aim of this...

Persistent link: https://www.econbiz.de/10005330221

Viability of Values and Attitudes Concerning Purchase Intentions and Benefit Attribution for an Organic Sport Drink

Ameseder, Christoph; Haas, Rainer; Meixner, Oliver - European Association of Agricultural Economists - EAAE - 2008

The following contribution describes a product development case study for an isotonic organic sport drink in which the value factors of GfK Sinus Milieus have been applied. The underlying research question is, if the prescribed values are a viable tool to differentiate buyers and nonbuyers of...

Persistent link: https://www.econbiz.de/10005030797

Relations between innovation activities and exports in food and agriculture firms

Alarcón, Silverio; Sánchez, Mercedes - European Association of Agricultural Economists - EAAE - 2014

The paper examines the innovation and export strategies of Spanish food and agriculture firms. It is based on a sample … of these firms selected by PITEC for the period 2003-2010. The results show the key role of internal innovation efforts … in international commercial activity. This highlights the importance of the capacity to absorb internal innovation …

Persistent link: https://www.econbiz.de/10011124987

Agricultural cooperatives and quality-enhancing R&D in the agri-food system

Drivas, Kyriakos; Giannakas, Konstantinos - European Association of Agricultural Economists - EAAE - 2006

involvement on quality- enhancing product innovation activity, the pricing of food products, and the welfare of the groups … heterogeneity, and the size of innovation costs . …

Persistent link: https://www.econbiz.de/10005525237

INNOVATION AND RURAL DEVELOPMENT: THE SOLUTION FOR THE HUNGARIAN BEE-KEEPING SECTOR

Karpati, Laszlo; Csapo, Zsolt; Vanyi Arvane, Georgina - European Association of Agricultural Economists - EAAE - 2009

Rural development has become more and more important issue in Hungary since rural areas also contribute to the efficiency of the national economy. Development of rural areas also very important issue in the European Union, which could contribute to the improvement of profitability of small...

Persistent link: https://www.econbiz.de/10008555816

A Stepwise Innovation toward Viable Educational Services in Agriculture: Evidence from Japan

Ohe, Yasuo - European Association of Agricultural Economists - EAAE - 2012

Although the educational function in agriculture is attracting growing attention as a kind of multifunctionality in agriculture, these services are not yet provided as a viable farm product. This paper explores how the educational externality could be internalized to establish a viable market...

Persistent link: https://www.econbiz.de/10010910375

TRANSLATING LATENT TRENDS IN FOOD CONSUMER BEHAVIOR INTO NEW PRODUCTS

Gellynck, Xavier; Kuhne, Bianka; Van Wezemael, Lynn; … - European Association of Agricultural Economists - EAAE; … - 2010

to one of the above described innovation types. Based on the result the company can decide whether to initiate the …

Persistent link: https://www.econbiz.de/10009368363

Managing customer knowledge during the concept development stage of the new food product development process

Bogue, Joe; Sorenson, Douglas - European Association of Agricultural Economists - EAAE - 2006

New product development (NPD) is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and customers. The high reported failure rates for innovative functional beverages suggest an inability to manage customer knowledge...

Persistent link: https://www.econbiz.de/10005525229

Trust in ICT-Based New Product Development - Guidelines for Virtual New Product Development Teams

Haas, Rainer; Meixner, Oliver; Poechtrager, Siegfried - European Association of Agricultural Economists - EAAE - 2006

manufacturing, research & development, sales and marketing. But innovation is happening more and more in networks of companies … in order to improve the success of innovation strategies. …

Persistent link: https://www.econbiz.de/10005454098