As one of the stimuli flows in the food market the GDA-labeling was established in 2007. The original concept of introducing this label was to provide information that may bring about more healthy eating patterns. Four years after launching it seems relevant to understand how well the consumers...

EU accession means reaching EU standards, and the agricultural sector will expectedly be one of the key areas that will require adjustment in the case of Macedonian farmers. This paper is investigating the factors that motivate farmers to a certain planned adjustments, in order to provide...

The paper focuses on a new theoretical-methodological approach to interpreting functional transformation processes of farms located in rural areas and marked by a delay in development. We have defined a theoretical paradigm of value portfolio (VP) which considers -in a new light- multifunctional...

In order to define consumer expectations over a traceability and information system for the entire food supply chain, the information behaviour of consumers in the food service industry has been subject to an analysis for the first time. In comparison to consumers in retailing, significant...

The study focuses on various types of food safety risks: biological (zoonoses), chemical (chemical treatment of the meat) and technological (use of genetically modified feed). The emphasis was on how the perceived risks affect the purchase intentions in the case of broiler meat. In the case of...

The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business...

Shelf-life estimation has become increasingly important due to the growing consumer interest in fresh and safe food products and the European policy indications to consider it as a key issue for the sustainable management of food waste within the supply chains. To date, no legislation on the...

Using an incentive-compatible framed field experiment, we investigate whether consumers’ food consumption is more eco-friendly when the information about a product’s environmental impact is more easily accessible. Through an online choice experiment, we identify a food label that is...

In the paper the case of cross-border area of Gorizia in Italy and Nova Gorica, Šempeter-Vrtojba in Slovenia is studied in terms of the development of an integrated market of agricultural products and the supply of services and real assets. Market research includes the analysis of the capacity...

This paper analyzes the intention to use (pure) biodiesel under different scenarios. A model of the intention to use biodiesel has been developed based on the Theory of Planned Behavior (TPB) and estimated using data from a survey conducted in Spain in 2010. Results show that the intention to...